WHO WE ARE

Bay Life Apparel is a coastal lifestyle and performance brand founded on the Chesapeake Bay. Inspired by the traditions of fishing, boating, waterfowl hunting, and local coastal culture, Bay Life was built to celebrate life on the water.

WHERE WE STARTED

What started as a side hustle on Kent Island with nothing more than a heat press and a vision has grown into one of the East Coast’s fastest-growing coastal lifestyle brands. 

Bay Life launched with a few shirts and a relentless work ethic. We've powered through supply chain chaos, pandemic shutdowns, and the unglamorous grind of building a brand from scratch. And through it all, our community never wavered.

In 2024, we opened the doors to our 6,000-square-foot flagship Brand House at the Ocean City Outlets—a premium retail experience, a hub for our community, and a showcase of what coastal living really means.

WHERE WE ARE NOW

With a flagship store in Ocean City, Maryland and a mobile shop that travels the East Coast, we’re growing our brand while staying rooted in our community.

WHAT WE CREATE

Every Bay Life product is thoughtfully designed in-house, rooted in authenticity, and developed with a focus on comfort, performance, and regional relevance. From early morning boat launches to dockside gatherings, Bay Life delivers apparel that meets the needs of those who live close to the water—combining durability with timeless coastal style.

WHO WE SERVE

Though we started in the Chesapeake, our mission extends to bays everywhere. Each has its own unique culture, but all share a deep respect for local waters—and that's what Bay Life represents.

We proudly support a variety of local nonprofits, conservation groups, tournaments, and regional events that align with our mission to preserve and promote the lifestyle and ecosystems that define coastal living.

Bay Life Apparel — Live the Life.