About Us
The Bay Life Story
Founded on the Shore. Inspired by the Water. Driven by the People.
At Bay Life, we are more than just a coastal lifestyle brand—we are a movement rooted in the values of hard work, community, and the enduring traditions of coastal living. What began as a small venture on Kent Island with a simple heat press and a vision has grown into one of the East Coast’s most dynamic and fast-growing lifestyle brands.
Born on the Eastern Shore of Maryland and shaped by the Chesapeake Bay, Bay Life represents the spirit of those who live for the water—fishermen, boaters, and proud locals who don’t just appreciate the coast—they live and breathe it. But our brand is not just for those who call this region home; it’s for anyone who has visited, experienced the culture, and left with a piece of the Bay in their heart.
From Humble Beginnings to Today
Bay Life started with a few shirts, a lot of passion, and a relentless commitment to out community. What began in a small workshop quickly gained traction within the area, earning the loyalty of those who shared the brand’s vision. Through the challenges of supply chain disruptions, global shutdowns, and the ups and downs of building a brand from scratch, Bay Life thrived because of its strong connection to the people who believe in its mission.
In 2024, we took a monumental step forward with the opening of our 6,000-square-foot flagship Brand House at the Ocean City Outlets. This retail destination brings our brand to life in a way that showcases not only our apparel but the lifestyle we’re committed to.
Built for the Water
Bay Life is designed for those who work the tides, live on the water, and appreciate the rugged beauty of coastal living. From fishermen to outdoor enthusiasts, our gear reflects the values of hard work and dedication to the environment.
Our gear is built for those who know that the water gives nothing—it must be respected, protected, and earned. We honor those who live this way, providing products that stand up to the elements and look great while doing it.
More Than a Brand—A Community
Bay Life is about more than just clothing. It’s about community. From supporting local nonprofits and conservation efforts to collaborating with small businesses and hosting events, we give back to the people who built us. Our mission extends beyond Maryland’s waters, connecting a growing family of watermen, anglers, and outdoors enthusiasts across the country.
Our gear isn’t just for locals—it’s for anyone who has visited our region, experienced the Chesapeake’s culture, and wants to take a piece of that experience with them wherever they go. Whether you're a local or a visitor, Bay Life represents the essence of coastal life that you can carry with you, no matter where the tide takes you.
Live the Life.
Our gear is built for performance and designed to last—representing the lifestyle, the heritage, and the connection to the water that we all cherish. Whether it’s a sunrise boat launch or a sunset on the shore, Bay Life is crafted for those who embody the spirit of the coast.
Bay Life isn’t just about what you wear—it’s about who you are, where you’ve been, and the life you live.
– Tyler Hawkins, President & Founder